Revolutionizing Airport Displays: Customized Information for Every Passenger
'Parallel Reality' Screens: Airport Passengers Can See Different Information On The Same Screen - Revolutionizing Airport Displays: Customized Information for Every Passenger
As we move towards a more digital world, airports are also adapting to new technologies that can enhance the passenger experience. One such innovation is the "parallel reality" screen, which is set to revolutionize the way airports display information to passengers.
What is a parallel reality screen?
A parallel reality screen is a display that uses a combination of cameras, algorithms, and optical technology to show different information to different viewers. Essentially, it creates a personalized display for each individual based on their unique perspective.
How does it work?
The technology works by tracking the position and movement of each viewer in real-time. As each person moves around in front of the screen, the system uses an algorithm to adjust the display, so they see only the information that is relevant to them. For example, if one passenger is looking for their gate information, they will see that displayed prominently on the screen, while another passenger looking for baggage claim information will see that instead.
What are the benefits of parallel reality screens?
One of the main benefits of this technology is that it can significantly reduce the amount of time passengers spend searching for information. By providing customized displays, passengers can quickly and easily find the information they need without having to navigate through a sea of screens and displays.
Another benefit is that it can help to reduce the stress and confusion that often comes with navigating airports. With personalized displays, passengers are more likely to feel confident and in control of their travel experience, leading to a more positive overall experience.
Are there any limitations?
Like any new technology, there are some limitations to the use of parallel reality screens in airports. One of the main limitations is the cost, as this technology is still relatively expensive to implement on a large scale. Additionally, there may be some concerns around privacy and data collection, as the technology relies on cameras to track and personalize the displays for each viewer.
Overall, the use of parallel reality screens in airports represents an exciting new innovation that has the potential to transform the passenger experience. By providing customized displays, airports can help to reduce stress, save time, and create a more positive overall experience for passengers. While there are still some limitations to the use of this technology, it's clear that it has the potential to revolutionize the way we travel.
At any international airport, one has to look at a huge screen filled with numbers and letters to get flight information. And from that screen you have to find information about your flight. But what if only your flight information is shown on that screen without other flight information?
Delta Airlines, one of the world's oldest airlines, has used exactly such technology. Together with a startup called 'MisApplied Sciences', they have developed a screen where passengers can only see their own flight and travel information. Through which gate he has to enter or at what time his plane will leave, these are known by looking at the screen. Other passengers also see only each other's travel information at the same time.
That is, all passengers feel as if information is being displayed specifically for them on the airport's big screen.
Delta Airlines calls this technology "Parallel Reality". And a screen has been installed at the McNamara Terminal of the Detroit Metro Airport in the United States, where passengers can enjoy this wonderful facility.
But how does this technology work?
How 'Parallel Reality' Works
No special glasses or apps are required to look at the 'parallel reality' screen. Passengers or visitors can see information about themselves on the screen with the naked eye. But one's information can't be seen by others. Even if you are walking in the airport, you can look at the screen from any position and see your travel information.
This technology works with the help of special pixel technology. Basically, the smallest dot on the display screen is called a pixel. A pixel is the smallest part of any digital display device that can be changed by software. Our monitor, TV or smartphone screen has pixels. However, there is a difference with the pixels of these conventional devices of the 'Parallel Reality' screen.
A pixel on the screen of all conventional devices emits the same light equally in all directions. That is, each of the millions of pixels on your television is radiating light of a specific color equally in all directions. As a result, you can see the same picture on television from any direction.
In comparison, the pixels in a 'parallel reality' screen can emit different colors of light in different directions at the same time. That is, two different colors of light can be shown from the same pixel to two people in front of the screen. Thus, each pixel of this screen can show up to 18,000 different colors of light. And exactly where the light will be cast is determined through artificial intelligence or AI controlled software. In this way, people in front of the screen can see different images, text or information.
But in places like airports, there are always passengers walking. That is, even if the passengers are walking, it is necessary to ensure that the information on the screen about them can be shown exactly to them through pixels. Therefore, the location of the passengers has to be determined at all times.
And there is a motion sensing camera to determine the position of the passengers. Through this information is collected every moment about the whereabouts of any passenger. Later, this information is used to determine where the light will be shown from the pixels on the screen, so that each passenger can see different information. And the entire system is controlled by AI software.
Currently, the 'parallel reality' screen installed at Detroit Metro Airport requires passengers to register separately to get information about themselves on the screen. Therefore, those who have gone to that airport for travel can avail this facility by scanning their boarding pass. However, apart from traveling by plane, ordinary people can have the experience of watching this screen if they want. That's why registration has to be done through 'facial recognition'.
Motion sensing cameras start locating passengers only after registration. As a result, they start seeing different information on the same screen from different locations. See various information about the flight, terminal or gate along with your name on the screen. So far, a maximum of 100 passengers can simultaneously view this 'parallel reality' screen at Detroit Metro Airport.
The future of 'parallel reality'
Currently, Delta Airlines has installed such screens in only one airport. However, they have plans to set up 'parallel reality' in the airports of other cities except Detroit. Besides, if other airlines or airport authorities are interested, this technology can be seen in different parts of the world.
On the other hand, the startup company named 'MisApplied Sciences' which is working with this technology, is also improving the 'Parallel Reality' screen through research. Officials of the organization claim that in the near future this technology can be used on a larger scale for various needs. Then, by increasing the power of pixels, clearer images can be shown on the screen, and more people can see information or images according to their needs.
The potential benefits of this technology
Currently, most airports around the world have all text and information in one or two languages. All information is provided in English as the international language of communication and in local languages. However, a passenger from a different country who does not know English may face complications if he arrives at these airports.
Because when you arrive in a brand new country, the SIM in your smartphone is disabled, so you can't get internet connection immediately. As a result, the translator app or map is not available. But with technology like 'parallel reality' screens at the airport, passengers can at least get basic information in their own language. Also, no more time wasted searching for information from conventional airport display screens.
Currently, this technology is used in airports, but it has the potential to be used in other areas in the future. For example, through this, even in public places, various organizations can show advertisements to specific people according to their needs. Or the whole family can watch different shows on the same screen while watching TV together.
Top 20 Fact About The Airport 'Parallel Reality'
- Parallel reality technology at airports uses a combination of cameras, algorithms, and optical technology to show personalized information to each viewer.
- The first parallel reality installation at an airport was at the Detroit Metropolitan Airport in 2019.
- The technology was developed by Delta Air Lines in partnership with Misapplied Sciences, a technology firm based in Redmond, Washington.
- The parallel reality screens can display up to 100 different personalized messages at the same time.
- The technology works by tracking the position and movement of each viewer in real-time.
- The screens are designed to be highly energy-efficient, using less power than traditional displays.
- Parallel reality screens can be used to display a variety of information, including flight information, gate changes, and directions to various airport amenities.
- The technology is designed to reduce the amount of time passengers spend searching for information and increase their overall satisfaction with the airport experience.
- Parallel reality screens can be used to display advertising and other promotional messages, targeted specifically to each viewer.
- The technology is still relatively new, and there are currently only a few airports around the world that have installed parallel reality screens.
- The cost of installing parallel reality screens can be high, but proponents argue that the benefits in terms of passenger satisfaction and reduced wait times can make it a worthwhile investment for airports.
- The technology has the potential to revolutionize the way airports display information to passengers and could be used in a variety of other settings in the future.
- Parallel reality screens are currently being tested at various locations in the US and Europe, including transportation hubs, museums, and shopping centers.
- The technology has received positive reviews from passengers and industry experts who have praised its ability to provide personalized information and enhance the overall airport experience.
- The parallel reality screens are designed to be highly secure, with built-in privacy protections to ensure that sensitive information is not displayed to unauthorized viewers.
- The technology can be used to display information in multiple languages, making it useful for international airports and passengers from different countries.
- Parallel reality screens can be easily updated and reprogrammed, allowing airports to quickly adjust to changing conditions and provide up-to-date information to passengers.
- The technology has the potential to reduce the workload of airport staff by providing passengers with personalized information without the need for direct assistance.
- Parallel reality screens are just one example of how technology is being used to enhance the airport experience for passengers, with other innovations including biometric scanning, automated check-in, and robotic luggage handling.
- As the technology continues to evolve and become more affordable, it is likely that we will see more airports around the world adopting parallel reality screens and other advanced technologies to improve the passenger experience.
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